VICTORIA-- Victoria natives Jason Heit and Darren Owen bring their professional mixed martial arts organization Armageddon Fighting Championships (AFC) before the investment savvy experts from CBC's hit show Dragons Den. 

The pair flew to Toronto to film their appearance on the popular program and have since continued to promote their successful events. So far, the duo has been tight-lipped about what transpired on their trip to Toronto. Friends, family and industry personnel have pushed for information, but the partners have remained coy about the outcome of the taping, telling all those who have asked that they'll have to tune in to find out. The episode featuring the Armageddon Fighting Championships will air March 9th on CBC at 8pm PST.

More than just an opportunity to find potential investors in their organization, the appearance on the popular series also gave the pair the opportunity to market their brand to a wider audience. The Armageddon Fighting Championship is currently broadcast to 8 million homes across Canada on multiple TV deals including Chek and The Fight Network.

After months of keeping the results of the show a secret, the AFC owners will finally be able to answer the question, "What happened on Dragons Den?" With a devilish grin Armageddon Executive Producer Jason Heit issued the following statement "I cannot spoil the surprise of what happened during the filming. What I can say is that this is unlike anything you've seen on the Dragons Den before.'

AFC 5: Judgment Day takes place Saturday, April 2nd at Bear Mountain Arena in Colwood B.C. Tickets and webcast are available at www.armageddonfc.com.

Where no fighter has gone before - 

AFC and Utherverse announce deal
'AFC Virtual World' allows MMA fans to enjoy

past and upcoming AFC events online
AFC Press Release

VICTORIA, British Columbia, Feb 1- Thanks to Armageddon Fighting Championship (AFC) and Utherverse, MMA fans have a new way to indulge in their common passion - AFC Virtual World.

In short, AFC Virtual World is a space where members worldwide - through their own unique avatars -can experience past and live AFC fight cards. But to fully appreciate this three-dimensional experience, it needs to be experienced firsthand.

"Multiple members can view events together, cheering or booing just like they were there in person, making this a totally different and unique MMA fan experience," says AFC president Darren Owen.

"I'm excited to bring MMA into a virtual environment," says Utherverse president Zak Zarry, "it provides many opportunities for fan interaction and activities that have not previously existed."

Members can access the AFC Virtual World via a cover charge. Replays of past AFC events will cost about 60 cents, replays will run every two weeks, leading up to live AFC events, which have a ticket price of $3.00.

To download the AFC virtual world visit: http://www.utherverse.com/afc/

ABOUT AFC: Armageddon Fighting Championship is a Victoria, B.C.-based Mixed-Martial Arts promotion. Their first event, The Big Bang, took place on August 22nd, 2009. On July 17th, 2010, AFC crowned its first champion, Kalib Starnes. AFC will be issuing a press release regarding their Dragons Den appearance and Halifax event shortly. Their next event "High Tides," AFC's first outside BC, takes place March 12, 2011 in Halifax, Nova Scotia bringing them coast to coast across Canada.

ABOUT UTHERVERSE: The Utherverse is the next generation of the Internet - a Virtual World Web of interconnected 3D communities that delivers a user experience that is vastly more enriching and satisfying than the flat World Wide Web that is so popular today. 
http://www.utherverse.net/index.html

The Utherverse delivers entirely new kinds of online social interactions: vastly improved methods for businesses to engage, and novel platforms for users to experience entertainment, commerce, news and events.